As a potential client, you may consider their point of view. Building a world class multimedia product is very expensive, time consuming and extremely taxing on business relationships. The client also has a reputation to protect, and picking the right developer for the job is extremely important. Three main points that a client looks for in a producer are:
- Demonstrate a sound knowledge of multimedia
The bonus points are for producers who:
- Are leading a strong, highly skilled, creative team of developers.
- Have a proven track record of successful productions, delivered on time.
The CIA comes down to understanding the client’s intellectual property, their target market, competition, time-lines and marketing milestones. Learn all these from the client.
Client education 101
There are 3 main phases of a development project.
- The development phase – client awareness of when to contribute and when not; client to deliver their contributions on time;
- Project modification – once a project has started, if the client insists on modifying parts of the project, added costs and delays will result – clients must be made aware of this fact;
- Approval on the deliverables – both client and producer must agree on the project’s deliverable elements – including client review of colours, characters, music, and other items – quick approval can avoid delays;
During the earlier discovery phase, you may need a lawyer to check copyright agreements, especially when using existing music, videos, photos, artwork, and etcetera. Final ownership of certain elements, such as music, art, software, could stay with the developing house rather than go to the client.
One of the biggest hurdles is to convince the client to stray from the notion of multimedia as being the new way of displaying old media. Easy methods to follow include adding user customisation, such as selection of a difficulty level and character modification; and more importantly releasing control of the experience to the user, through provision of easy-to-use navigation tools without boundaries. Furthermore, we can add smarts or AI to make the product intuitive and highly interactive to the user.
Real world barriers exist for every multimedia project. One must identify target platforms, minimum hardware (and software) system specifications, and select which way to compromise on the quality versus delivery medium trade-off between DVD / CD-ROM capacity and various internet connection speeds (particularly in regard to video).