Therefore, when choosing an influencer, you’ll need to identify one whose audience is similar and/or basically identical to your target audience. Monitor and analyze what's being said about your brand online. Therefore, in order to see the most success for the campaign, you’ll need to hand over creative control to the influencer. Social media has become such an integral part of everyone’s life that it has almost become an addiction for most, especially the Millenials. Related to working with a competitor, you’ll want to do a quick check to see all the sponsored posts they’ve done before. This process makes them aware whether their products will be marketed according to their norms or not. Please contact us at any time on 041 365 4919 or at firstname.lastname@example.org. Just like the real world, there’s not a one-size-fits-all label for the influencer world. The Four Questions I Ask When I Follow Influencers on Social Media. 0 claps +0 . When interviewing Social Media Assistants, the ideal candidate should have experience with using social media platforms for business. 5 Questions to Ask Before Working With Influencer Marketing. Due to the simple nature of the app, Instagram has paved a simple way for influencers to share content and connect with relevant audiences. Social Media Influencers generally boast large followings on such platforms. Remember to utilise social media when on the hunt for your perfect candidate - happy hiring! Answer : When looking for an influencer there are a few ‘red flags’ that should turn you away from working with an influence. If your goal is increasing sales, debate with partnering with an influencer that has promoted products and has seen success in converting followers into customers. It’s visual, full of influencers, and allows a great deal of customization for the post. Share on. In order to prove the success of a campaign and justify ROI to leadership, you’ll need to be provided with the analytics that can be found through their account or through a social media management tool. Instagram has taken over the social media landscape by providing an opportunity to visually connect with friends, families, celebrities, and even brands. For example, someone may have 20,000 followers on Instagram, but if they only have 2,000 on Twitter and use Twitter for your campaign, you’re unlikely to reach the campaign’s full potential. In today’s world, there’s a multitude of social media platforms. Follower count is one piece of the puzzle - the influencer also needs to receive high engagement. There is an incredible amount of puzzle pieces that have to be put into place in order for a successful influencer marketing campaign – yet many brands seem to succeed. Yes, sponsored posts are a great way for these content creators to bring in an income, an account that has too many sponsored posts can come off as inauthentic. Improve social media presence through increased followers and engagement, Drive traffic back to your website or social media account profiles. Beauty and lifestyle influencer, @sivanayla, partnered with California skin studio, Piel Peel, in a sponsored post to highlight their facial services. While the discussion rages about how to measure real influence, the basis of influencer marketing is that the individual has a high potential to impact the purchasing decisions of their audience. First, look for fake followers. Social influencers Your top three questions about social influencers answered. Ask for the data and insights behind the sponsored Instagram post. If you’re stuck and are not sure which platform is best for you, I recommend starting with Instagram and using a profile that is verified on Instagram. In fact, these social media influencer strategies can be more powerful than ads, because they’re perceived as more authentic. When choosing to partner with an influencer for your brand, it’s important to choose an influencer that posts relevant content to your target audience. It’s one of the hottest topics doing the rounds in social media talks with more and more businesses warming to the idea of partnering with them. The partnership will flow more naturally and seem more authentic to followers. It’s important that your team decides on your goals for the campaign before jumping in. As someone once said, “Communication and trust are two main ingredients for a successful relationship.”. While I have overcome most of my body insecurities, they still come up. Influencer marketing is not easy. Not only will this give you a brief insight into the influencer’s background, but this will also serve as a double-check to make sure you aren’t partnering with an influencer that has promoted some sketchy things in the past. Make sure all of the details from posting time, to the number of posts, to expected interaction with their audience are clarified before going ahead. It helps brands to extend their reach among hard-to-reach audiences and build relationships with consumers. Working with an influencer should help supplement your digital marketing strategy where other aspects may be falling short. The first thing to consider when finding the right micro-influencer is to look at what you're aiming to achieve. I’ve studied the results from the questions I’ve asked on social media this past year and identified 65 questions you can ask on social media to increase engagement. From age and gender to location and interests – you know your target market inside out; and the influencer should be able to supply you with details on his or her target market, too. This part of the influencer campaign will involve a heavy conversation between your team and the influencer. Other times they are more traditionally famous people. As I understand it, the influencer theory revolves around someone who is relied upon for their word or example as guidance and a voice for others. By choosing to work with them, they are now an official extension of your brand. It is very essential that influencer knows the needs of their audience and have information related to the area of your busin… Better yet, are you even the same person at work as you are at a work happy hour? For example, if your business produces high-protein energy bars, it would make sense to partner with an influencer who leads an active lifestyle, follows a protein-rich diet and engages in topics relating to health and fitness. Are you thinking of partnering with a social media influencer? Social Media Influencers harness public forums to disseminate content about topical or entrepreneurial phenomena. Brands have taken advantage of the large influence that influencers have on social media. We also specialise in complete social media management for brands and businesses on a monthly basis. Marketing 6 Questions to Ask Influencers Before You Hire Them Don't even think about entrusting your brand to a social media celebrity until you've asked these important questions. When interviewing Social Media Influencers, brilliant candidates ought to be technologically inclined marketing geniuses. Your goals are dependent on what areas your marketing plan needs help with. If you choose an influencer whose followers don’t represent a target audience of yours, you’ll be spending money reaching clients that have little chance of conversion. You may also trust your instincts based on how they communicate with you. You may even have read my previous blog post on event lead nurturing.This week, I have been managing thought leader (social influencer) outreach in Twitter for a client event, and I wanted to share how we approached event influencer identification. By Paula Hess Social media is arguably the biggest platform that companies can use to reach out to potential buyers and clients. This shows that they have an understanding of the beauty industry and will be able to recommend the best ways to engage with the audience based on previous experience. If they are, there’s a good chance they’ve shared information about your product on their social media already. Traditional press and media. Avoid politically insensitive candidates who lack reputability. If you specialise in custom jewellery for brides across the country, for example, it would make sense to partner with a fashion blogger who regularly shares unique finds with their relatively young, national follower base. That's an interesting method of finding influencers. Influencer’s audiences and trends can change over time. Mary Beth Cooper And three new influencers for you to consider! Simply put, you can ask other social media users to help you spread the word about your vision and mission. Social media influencers and/or bloggers. This includes comments, likes and shares – all of which point to how well the influencer’s content is received and how supportive the audience is. do they actively respond to the queries they receive? by Anastasia Masters on July 29, 2019 . Your own professional network. Are you the same person at work as you are at home in your pajamas? Often these are ordinary people, made famous by their catchy or creative posts. Our account executive, Bronwen Burger, would love to sit down with you and listen to your story, learn about you and your business, and see where Online Innovations can help. You may already have someone in mind, but if you don’t have a plan for your influencer campaign, things aren’t going to go as planned. When working with influencers there are questions that you need to ask in advance to avoid confusion while maximizing your returns. 15 questions to ask when deciding to work with an influencer. Partnering with an influencer has great potential for your brand, but you need to make sure to consider everything before diving in headfirst. © 2020 Awario — The Social Media & Web Monitoring Tool If you’re raising awareness for an event or new product, you should consider working with an influencer that does more contests or giveaways. One of the most interesting is that of the influencer. Higher engagement means the influencer’s followers are more likely to believe and engage with the message which leads to a higher chance of a conversion. Please do not accept any instructions from anyone with claims that Online Innovations’ bank details have changed. Perhaps you’ll want just multiple static posts with your product and a hashtag spaced out over two weeks. There’s a plethora of benefits that can come from a campaign. A decision your company will have to make when choosing to work with an influencer is deciding what type of influencer you’ll work with. Thank you for your continued support. You’ll probably have to test the waters before upper-leadership is willing to dedicate a larger portion of your budget to influencer campaigns. As always, Bronwen and Dirk are available to assist with any queries you may have regarding your account. Social media influencer strategies can help without resorting to paid advertising. Knowing what questions to ask social media influencers helps you to determine if the micro-influencer is the right person to work with your brand Try using these influencer marketing interview questions when you approach micro-influencers: [Question … YouTube: 8 steps to a killer marketing strategy, Instagram Success: Interview with Lola Nekrasova, the founder of Byeaccent, IT the movie and its freakishly good marketing campaign. Such questions allow social media influencers to speak their mind. If you were to ask members of your target audience their thoughts on the influencer, what do you think they would say? There are several questions to ask when going through the process. There are a few questions your team needs to be able to answer before choosing your dream influencer. The question is: Are you following social media accounts that are good for your body image? We all have different faces we put on in different situations. Before you can partner with an influencer, you’ll need to decide how much cash your company can dedicate to an influencer campaign. This part is completely customizable and there is tons of room for flexibility and creativity. We use elaborate briefing sheets that give us a clear picture on what the client wants – not only from the campaign itself and the influencers, but also what they look for in an influencer’s audience. This information is completely false and we assure you that our bank details are still the same. Ask these interview questions to easily separate professionals from regular social media users. You’ll want their posts to fall somewhat in line with your brand image. Before crossing your t’s and dotting your i’s on your contract, your team should hash out what the campaign will look like with the influencer. The Social Media Assistant also uses analytics to see how successful campaigns are. In this post, we answer some of the most common and important questions about social media. 0 claps +0 . Therefore, this is just a check to see any red flags, not to critique the past promotions. If you are like most parents of teenagers, you are worried about what your teens are doing online, and what they are doing on social media. Influencer marketing goals also vary and can include everything from gaining new followers and leads to increased brand awareness and sales. This is a great opportunity to transform a new user into a loyal one. But no question is too simple because it can be challenging to catch up. Once you’ve decided that working with an influencer is right for your brand, you’ll need to find the perfect influencer to partner with! It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. Establishing clear goals ahead of time will help guide your team through the rest of the process. Once you’ve found the right influencer for your brand, you’ll want to make sure all the details are hashed out before signing any contracts. While you wouldn’t want to partner with someone who simultaneously endorses a competitor’s products, it’s reassuring when an influencer has collaborated with related businesses. Are you thinking of partnering with a social media influencer? If you would like to explore the idea of including an influencer in your social media leasing strategy, I've put together a few common questions to better understand the concept. It may seem like a small detail, but you’ll want to make sure to work with an influencer whose account does not have more than half of the posts sponsored. I've found what I'm looking for. No, thanks. Top Ten Questions To Ask Your Teen About Their Social Media Use. I have been invited to speak all around the world and approached by a major publisher to write a book. The reality is that social media has given me a global audience that I could not have hoped to achieve through traditional means. Online Innovations has a thorough understanding of the social media space and can assist you in orchestrating influencer marketing campaigns. Instagram has taken over the social media landscape by providing an opportunity to visually connect with friends, families, celebrities, and even brands. In addition to communicating ideas and selling products or services through social media posts, does the influencer also have a knack for interacting with their audience in the comments section i.e. Our bank details have not changed! You can set guidelines in your contract or air that you’d like to have final approval before the post goes live, but you should choose an influencer based off liking their previous content and not try to influence their posts too much. 1.8k Shares. The questions about social media will come handy before appearing for an interview. And it’s only getting bigger. Your team will need to decide if it’s important or not to your brand if the influencer has worked with any of your direct or indirect competitors. Wondering if partnering with an influencer is right for your business? © 2020 Online Innovations Trust. Therefore, make sure to identify your chosen influencer’s audience and make sure the audience can help you reach your goals. What Are Some ‘red Flags’ When Looking For Influencers? Share on. In your contract, you can specify how many posts and what type of posts will be part of the campaign. Ensure that you opt for a platform that has data from those channels – for identifying influencers, listening to influencers and engaging with influencers on the platform. This is one tip people should pay attention to if they want to conduct successful interviews. For example, if your business is focused on social media, look for the people who are widely known for their expertise in things like Facebook advertising or Twitter traffic. However, you’ll want to categorize them as an influencer based on the number of followers on each individual platform. I analyzed the questions and … Social media survey questions template is designed to collect information regarding the social media websites and what are the most preferred activities a person would like to carry out on social media. Hang on now! Probably not, and no one would expect you to be. Influencer marketing is a hot topic among marketers, and for good reason. Your goals may be one of these or it may be completely unique to your organization: Your goals will help guide you in the decision to choose the right influencer for the job. You can even poll your audience on social media or with a quick email for additional questions. Seeing the comments and reviews, positive or otherwise, is a great way to gauge the general sentiment of their audience – which should ultimately align with yours. Remember, this is a partnership that should benefit both parties in a way. The more platforms they are on, the better. Having too heavy of a hand during the process can lead to followers being turned off and untrusting of your brand. Before you even begin to apply for social media jobs, it’s essential to build a professional portfolio that you can use to demonstrate and “sell” your social media skills. In that case, these are questions that you should ask your agency to confirm with the influencers that they have identified. If you are considering the option of working with an influencer marketing agency, then they will (should) ask these questions for you. Let’s chat, have a cup of coffee, and see what jumps up. It’s difficult to know what to ask your teens to keep them and their information safe. If you’re interested in our services, please give Bronwen a call or email her for more information. When designing your campaign, you’ll need to figure out if the influencer you’ve partnered with is already a fan of your brand. Home » Top Ten Questions To Ask Your Teen About Their Social Media Use. Going for a social media marketing job interview? You may also note whether the influencer engages in topics that align with your business’s interests. The three larger groups of influencers in regards to the number of followers are as follows (these are not definite guidelines but instead the generally accepted definitions): Deciding which type of influencer to work with is dependent on your brand’s goals and budget. Specify exactly what you’d like to achieve and it’ll be easier to measure the success of the campaign once it's complete. One of the best parts about an influencer campaign, if done right, is that it often seems natural and authentic. Question 9. Engagement is usually measured as a percentage, with benchmark engagement rates varying depending on the industry, platform and follower count. 65 Social Media Questions to Increase Engagement. Veronika Baranovska. What is the best thing about being an influencer… Therefore, you’ll need to ensure that what they’ve said in the past will not negatively reflect on your brand. If the influencer has never heard of your brand before, it’s not necessarily a bad thing. 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