Caiaimage/Paul Bradbury/Getty Images, The Words You Should Never Use When Selling Your Home. These 10 real estate plays are the best ways to invest in real estate right now. Easy Property Listings is one of the most dynamic and feature rich Real Estate plugin for WordPress available on the market today. So if “enjoys moonlight … In other words, don't include any square footage beneath the low edges of sloped attic rooms as “living space” on your real estate listing. RELATED: 11 Things Real Estate Agents Would Never Have in Their Own Home Even if they accurately describe your space, let the square footage and photos speak for themselves. This site is for entertainment purposes only. If your description is just a long list of … With discrimination lawsuits more prevalent than ever, it pays to have a politically correct marketing game plan. Real estate ads are getting a big dose of political correctness, as real estate professionals are carefully watching their words in listings so as not to offend anyone. Southern Living is part of the Meredith Home Group. Instead, try something like All offers considered to encourage any and all offers without making it sound like you'll accept the first one that comes in. Experts say these incidents are rare, but the fact that they occur at all sheds light on the importance of avoiding potentially offensive language, images or anything else that may appear in the listing data. Brainstorm Words to Describe Your Home. THE PAYOFF: Listings (listing a property for sale) are the lifeblood of business for the real estate agent. Among the 24,000 home sales analyzed, listings in the mid-price range with the word “fixer” sold for 11.1 percent less on average than expected. Adding descriptive real estate words to your listings can help them stand out and generate more inquiries, leads, and make the sale faster. Please, if you use these phrases in your listings, you deserve a good lashing. Find CA real estate agents and Oakland real estate on ActiveRain. “Terms such as ‘glossy white marble countertops’ or ‘rich mahogany wood flooring’ really sing on the page,” she says. Below are 12 words you should never use in a real estate listing. For modern homes that use all sorts of Use these words in both the interior and exterior listing description. Of course, your rental property is clean. When describing your home in a listing, go overboard calling out details that truly paint a picture of the interior of your home, explains Melcher. 11 years ago. While you don’t want to write a real estate listing description that’s too short, it’s also paramount to avoid writing a novel. Everything that is on a description has to have a purpose and be entirely necessary. Here are a few words and phrases to stay away from when putting your home on the market. Credit: But many words and phrases that have been standard language for decades are now being carefully scrutinized to avoid any unwanted legal attention. The Houston Association of Realtors (HAR) will no longer use the term "master" to describe the primary bedroom of a home on their housing … The last of our real estate buzzwords to avoid in our list is ‘old fashioned’. The system then shows best-matching offerings on top of the search results and recommends other listings accordingly. At the very least, investors who can acquire houses in probate may find themselves with an attractive deal that’s too good to pass on. “Pride of ownership shows” Sounds great, right? If you're working with a realtor, they should be aware to not use these red flag terms, but here's a thorough list to give you an idea of what's not allowed. Packed with advanced features, shortcodes and templates letting you create real estate websites fast. The real estate listing description is important. We’ve got 70+ fresh keywords for you to use now! Emotions are high and they show the stress behind the negotiation. Include an opening statement that describes what the buyer is looking for 4. See related post, “Study Finds Same Sex Couples More Likely to Experience Housing Discrimination.”. The top priority for a real estate listing description is to help buyers understand your home’s appeal and easily recognize the most compelling features. All Rights Reserved. So if “enjoys moonlight … Match your photos to your words in order and appearance. Real estate professionals around the country are watching their wording, making sure to stay politically correct and avoid offending potential leads. Open Listings’ mission is to make buying a home simple and affordable. Beth Brody, a licensed real estate agent in Marin County, Calif. recently spoke with REALTORMag on the issue, saying, “You can say ‘family room’ but not ‘family home.'”. If you choose to go that route, don't forget to include the floor plans. In other words, don't include any square footage beneath the low edges of sloped attic rooms as “living space” on your real estate listing. Not only do listings ensure they receive a paycheck if ANYONE buys the property under the contract duration, it simultaneously brings in buyer leads from inquires to the property. We are not mortgage lenders, brokers, banks, or financial advisors. Words that are too vague. Back in August, the 6th U.S. The language used to present your property can make all the difference in getting the best price possible. Same goes with a lot of references to time. Despite the popularity of a certain HGTV show, when it comes to facing actual work without Chip and Jo's help, the phrase fixer upper can turn off a lot of potential buyers. WATCH: "White-Boxing" Is the Hot New Real Estate Strategy for Selling Your Home. First impressions matter. Specifics and honesty are key, but with so many home listings out there, it’s also important to avoid phrases and terms that have become cliche or have taken on a new meaning. But if that isn't an option, describe the older features in your home as original or vintage. Despite all the warnings to not let the selling process get personal, it's hard not to take criticism and compliments of your home to heart.
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