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Vernon Fowler

Designing inclusive and engaging digital experiences

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Tag: processes

Service blueprint shows the pains of delivering membership

In January 2018, I created a service blueprint that showed the inefficient internal processes of how the business was delivering membership.

Published 29 January, 2018
Categorized as Portfolio Tagged flow, processes, self-service, service blueprint

Empathy building by sharing personas

initial 4 student personas

Personas help us write, design and develop with users aims in mind. We use them to learn about our users and start to build empathy for their goals.

Published 20 August, 2014
Categorized as Portfolio Tagged empathy, persona, processes, research

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